Retail Media Planner Benelux

At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We’re driven by our vision of ‘Food and Companionship Enriching Life’ and our approach to sustainability – the Elanco Healthy Purpose™ – to advance the health of animals, people, the planet and our enterprise.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

Your role:

Retail Media Planner is responsible for the planning, execution, and tracking of retail media activities in the Benelux region, with a focus on digital direct-to-consumer / end-customer campaigns.

Your Responsibilities:

Media Planning

• Responsible for the complete media planning and performance tracking process across the region.
• Collaborate with Brand Managers to translate local brand strategies into effective media initiatives aligned with broader marketing and business objectives across all media channels.
• Serve as the primary contact for the media agency: provide clear briefs, challenge proposals when needed, and maintain a productive working relationship to ensure seamless campaign execution.
• Share best practices and align regularly with international/global digital teams and other affiliates to leverage global insights and maintain consistent strategy and messaging.
• Ensure close collaboration with the eCommerce team to align off-site media plans with on-site/retail media measures.

Lead joint media reviews with the Head of Marketing, Brand Managers, eCommerce Team, media agencies, and other stakeholders.

Campaign Tracking

• Monitor and analyze media and campaign performance on an ongoing basis to identify improvement areas and maximize ROI.
• Define campaign KPIs in collaboration with the media agency, based on available budget and brand strategy.
• Advise Brand and Marketing Managers on effective budget allocation across different media measures.
• Ensure accurate and timely reporting to management on campaign performance.

Operations & Other Activities

• Oversee social media community management in line with social media and pharmacovigilance (PV) guidelines and brand standards.
• Stay informed on media trends and emerging technologies to drive innovation.
• Participate in or lead projects related to adjacent areas of media planning and execution.

What You Need to Succeed (minimum qualifications):

• University-level degree in Business or a comparable field.
• Minimum 5 years of experience in (trade) marketing or related fields.
• Minimum 5 years of hands-on experience in the planning, development, and execution of digital direct-to-consumer media campaigns (either agency or client-side), including CRM.
• Fluent English and Dutch.
• Certifications or hands-on experience in GD360, Google Analytics, Facebook Business Manager.

What will give you a competitive edge (preferred qualifications):

• Experience in the FMCG sector preferred.
• Demonstrated experience in developing and leading high-performing digital programs.
• Proven ability to oversee agencies and external partners.
• Proven expertise in Programmatic Media Buying; experience in retail media advertising and CRM is preferred.
• Strong communication and presentation skills.
• Effective team player with a collaborative mindset, especially in cross-functional environments.
• Demonstrated project management skills and the ability to lead without formal authority.
• Customer focus and a strong sense of ownership.
• Excellent organizational abilities with the capacity to prioritize and manage multiple tasks or projects.

Additional Information:

• Full-time role.
• Hybrid working model applies.

Don’t meet every single requirement? Studies have shown underrepresented groups are less likely to apply to jobs unless they meet every single qualification. At Elanco we are dedicated to building a diverse and inclusive work environment. If you think you might be a good fit for a role but don’t necessarily meet every requirement, we encourage you to apply. You may be the right candidate for this role or other roles!

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status