Dutch Copywriter

UNIQLO is a leading brand of the Fast Retailing Group, one of the largest apparel retailers in the world. UNIQLO respects the individuality and lifestyle of all customers and takes pride in creating high quality, long-lasting, innovative clothing at an affordable price.

We are currently recruiting for a Dutch Copywriter for a 1 year contract. You will be reporting into the European Copy Manager, working cross-functionally with the wider EU ecommerce, Netherlands Marketing and Netherlands in-store teams.

The purpose of this role is to produce engaging written content across multiple e-commerce channels in line with UNIQLO brand tone of voice. The content produced will be used by teams across the business in a variety of key customer touchpoints, including product names and descriptions, the UNIQLO Today blog, product category pages and content-rich landing pages in support of multi-channel campaigns. The team member occupying this role will also be a key contributor to the successful launch of the UNIQLO Netherlands and UNIQLO Belgium E-Commerce sites, ensuring that high quality Dutch language UX copy and content is prepared in line with our site launch schedule.

What you will be responsible for

• Working as the authority on all things written for UNIQLO Netherlands and UNIQLO Belgium (Dutch language) digital platforms

• Contributing to our regional site launch project, including fulfilling requests for UX copy and providing feedback on customer journeys and user flows across the site

• Creating short, persuasive headlines and product summaries for weekly homepage updates

• Writing engaging subject lines and e-mail content for multiple weekly marketing newsletters

• Writing copy for category and content pages to engage customers and drive organic traffic acquisition

• Planning and create exciting articles for the UNIQLO Today blog

• Revising product names and descriptions in line with brand guidelines and tone of voice expectations

• Taking the lead on the continued development of our Dutch brand tone of voice

• Supporting designers and site operations teams by responding to ad-hoc copy requests

• Working to achieve SEO targets by incorporating keywords and SEO best practices in everyday copywriting tasks

• Developing strong product, campaign and business awareness

• Creating and presenting data-driven reports on copywriting successes and future projects

• Proactively engaging with people across departments and following up on deliverables from others without hesitation

• Eventually guiding a freelance copywriter by helping to develop their understanding of the UNIQLO brand and providing frequent feedback on their written work

Candidate’s Profile

What we are looking for:

Experience

• 3+ years’ demonstrable experience content writing in an e-commerce context

• Experience in retail or fashion is a must

Skills & Attributes

• Excellent written and verbal communication skills

• Excellent people engagement skills, and building relationships with peers and stakeholders

What we can offer you

• Personal Bonus Scheme

• 30 days holiday

• Staff Discount 30%

• Employer-funded pension scheme

• Monthly digital food voucher scheme

Additional Benefits

• Office in central location (Amsterdam, Kalverstraat)

• Hybrid working, x 2 days from home, 3 days in the office

• Volunteer Day – twice a year

UNIQLO is an inclusive employer and we welcome applications from all profiles, regardless of age, race, gender, sexual orientation, disabilities or background.

We take data protection very seriously and understand the importance of protecting your privacy and Personal Information. For the recruitment process, you can find the applicable privacy policy on our site: https://www.fastretailing.com/eng/privacy/eurecruitment.html