Digital Marketing Specialist – Programmatic

As a Digital Marketing Specialist, you would manage advertising campaigns on digital marketing channels such as social media (i.e. Facebook) or programmatic platforms (i.e. YouTube, DV360 / Google Ads).

This role is in the Global Digital Marketing Channels Team which focuses on three categories: 1) relationship management with large advertising companies, 2) managing product opportunities and optimizations, and 3) commercial operations. You are results-oriented, flexible and eager to acquire new skills and knowledge. You are not afraid to get your hands dirty.

The role is ideal for a proactive and motivated problem solver with excellent communication and commercial skills as well as a strong analytical background.

B.responsible

• Day to day management of impactful advertising campaigns including performance monitoring and operational tasks
• Lead/own projects from start to finish: research, identify, prioritize, gain buy-in, implement and measure the results
• Use data to identify and prioritize work that drives value to the team and/or company
• Manage the relationship with strategic advertising partners from across the globe, both for tactical needs and identifying new opportunities
• Work closely with the analytics team to optimize ad spend towards defined KPIs through ongoing experimentation, maintenance, and improvements
• Analyze performance data and translate this into tactics to drive growth for the business while maintaining ROI
• With the team, brainstorm and develop creative solutions for digital marketing opportunities

B.skilled

• Bachelor or Master degree in Marketing/ Advertising or any other relevant function
• 3+ years’ experience in digital marketing, business analytics, program management or a similar role
• Track record of delivering innovative solutions in ambiguous situations
• Fluent in English, written and spoken, any other language a plus
• Eagerness and ability to learn a complex subject matter and new tools/systems quickly and independently
• Demonstrated ability to achieve goals in an innovative and fast-paced environment
• Solid communication skills and are comfortable working in a diverse, multi-cultural team
• Highly analytical with the ability to identify opportunities
• For some teams: Proficiency in SQL (SQL Server, MySQL, etc.) is required
• For some teams: specific hands-on advertising experience is required

This employer is a corporate member of myGwork – LGBTQ+ professionals, the business community for LGBTQ+ professionals, students, inclusive employers & anyone who believes in workplace equality.