Cofounder, Marketing & Creative Director - Home Design Platform
Vibalist
We’re building an AI-forward platform that transforms how people discover, design, and shop for their dream spaces. Think of it as a personal home designer, art curator, design tool, buying guide, and remodeler – all in one elegant experience.
Use cases scale from buying a single decor item to complete home and garden transformations. User profiles scale from beginners with no idea what they need or like, to discerning design professionals.
The breakthrough UX seamlessly integrates generative AI assistance with the full hands-on control of traditional creative tools – delivering both AI superpowers and genuine creative satisfaction (you’ll see our user stories demo video and instantly get why this is different).
Our mission is to bring more human-crafted beauty into homes and spaces around the world, enriching life and culture.
We’re not replacing designers—we’re democratizing great design while empowering professionals.
By building on Europe’s excellence in art, furniture, and design, we can become a global category leader.
We are based in Amsterdam and still in stealth mode.
The Opportunity
As Co-Founder in this role, you’ll define our brand, growth strategy, and market presence from the ground up. This role is intentionally broad because we’re looking for the right person, not a rigid job description.
What You’ll Lead
Depending on strengths:
- Own marketing, brand voice, and all go-to-market strategy.
- Shape a strong design-forward identity that resonates with both everyday users and interior professionals.
- Develop growth loops, community initiatives, social channels, and content ecosystems.
- Drive storytelling around the product—its creative power, ease of use, and cultural impact.
- Develop partnerships with furniture brands, designers, influencers
- Collaborate on product direction to ensure aesthetics, UX, and design sensibility shine through (taste is our competitive moat)
- Build demand and early user excitement while steering long-term brand and cultural positioning.
Ideal Backgrounds
One (or a blend) of the following:
- Interior design, architecture, art, design, or furniture-related industries.
- Growth marketing with proven traction in consumer products or design/creative tools.
- Creative direction or design leadership with a strong eye for taste and curation.
- Brand or content strategist with experience building engaged communities.
- Entrepreneurial designer comfortable wearing multiple hats.
What Makes You a Great Fit
- Excited by our mission
- Female perspective (the home design market skews female)
- Comfortable operating creatively and experimentally in early-stage environments.
- Great taste and ability to speak the language of design.
- Strong instincts for storytelling, visual communication, and user psychology.
- Motivated by ownership, impact, and the chance to build something category-defining.
Bonus Backgrounds
- Prior experience scaling a design-centric or consumer-tech brand.
- Network in interior design, furniture, home décor, or related communities.
- Growth wins at early-stage startups or creative platforms.
What You’ll Get
- Co-founder equity reflecting your foundational role
- Leadership role in a design-driven startup with global ambitions.
- Freedom to define this role around your unique strengths
- Shape a brand at the intersection of AI, design, and culture
- Build in Amsterdam’s creative ecosystem
